Nathan’s blog about software development, design and the people behind it.

Why you should use PNG for web design, and how to do it properly!

Written on July 9th, 2009

PNG SamplePNG is a fantastic open source image format that has the technical potential to be the do-all end-all for graphics on the web. In theory, PNG has a sizable list of advantages for people designing websites, including:

  • Full color support.
  • Full alpha channel support. (In modern browsers above Internet Explorer 6)
  • Efficient lossless compression. (And by the end of this article, smaller than an equivalent GIF!)
  • Patent free and open source.

However, in practice one will notice that some web browsers have mixed support for certain features found in the PNG format (usually PNG’s built-in gamma and color correction aka color profiles. Which can inadvertently cause serious differences in shade and color when viewing the same PNG image on different browsers). These inconsistencies cause a huge headache for web designers who wish to use this format for images in their designs!

That said, in this article I will show you how to solve this issue so that your PNG images display flawlessly on all modern browsers! This method also has the welcome side effect of shrinking the PNG file size, making them smaller than an equivalent GIF, and sometimes even comparable to the size of a lossy JPEG!

This process of “PNG Optimization” is extremely easy when one has the right tools. Luckily enough, Windows, Mac and Linux users have a fantastic open source utility called pngcrush. Since it’s a command line tool, you can optimize a virtually limitless number of .png’s with a single command! Perfect for processing the “/image” directory of a website.

pngcrush -rem alla -d outputdir *.png

For those wondering, “-rem alla” stands for “remove all ancillary chunks”.

This command strips out all ICC color profiles, gamma profiles, and other unnecessary auxiliary data that is generally used in photography, but not needed in website design; effectively solving consistency problems between browsers. In addition, this extra data can use up a lot of space in the PNG image, and once it’s stripped out the size of the PNG will generally shrink down significantly.

pngcrush sample image

For Windows users, I’ve created a simple batch file that will run this command for you with a click of the mouse. Just remember to place the batch file, pngcrush.exe and the images to be optimized in the same directory before running it.

You can download the batch file, including the Windows excecutable of pngcrush from me directly, or get the latest version of pngcrush at

Enjoy! And I hope to see more usage of this great image format on the web.

Additional Resources:

TweakPNG – A utility for exploring the internals of a PNG file. For anyone who wants to see exactly what is inside of their PNG files. (

Posted in Download, How To Guide, Open Source

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4 Responses to “Why you should use PNG for web design, and how to do it properly!”

  1. Clemento Says:


  2. Andrea Says:

    Are you a professional journalist? You write very well.

  3. joseph Says:

    great info, thanks also for the program very useful.

  4. Surge Says:

    Thanks, great info.

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